Job Purpose

In order to increase volume and profitability, the Brand Manager is in charge of creating brand strategies, promoting brand growth and expansion, putting brand plans into action, and utilizing a variety of data to increase volume and profitability. 

Duties & Responsibilities 

• Liaise with senior brand managers and group marketing manager to understand marketing goals. 
• Act as an active brand ambassador for the company; monitor and respect its values in the market.
• Define growth sources for each brand in collaboration with the commercial team and marketing team (both locally and globally).
• Actively contribute to team meetings regarding new projects, suggesting ideas and brainstorming.
• Work collaboratively and cross-functionally to define the product and packaging proposition. 
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, while identifying and executing improvements for processes, content, and lead generation.
• Plan and propose all BTL activities, including consumer promotions, secondary displays, and new launches, while making a calendar of activities per channel monthly and with budget allocation.
• Manage, approve, monitor, and evaluate ATL communication per brand.
• Prepare a briefing for media and advertising agencies as per the approved brand’s plan.
• Assist and follow-up on the creation of branded advertising campaigns, and support the marketing and design teams by coordinating and creating content.
• Setup tracking systems for marketing campaigns and online activities.
• Engage in research to gain relevant information including competitors, pricing and target markets
• Follow-up on internal communication and agencies
• Follow-up printings and promotional items
• Conduct research and market visits to identify new market opportunities, customer needs, and competition analysis.
• Identify customer preferences and forecast consumer trend
• Evaluate supplier options according to prices, quality and determine the best choices.
• Assist other departments with marketing activities when needed (job fair, events, etc.) 
• Perform other duties assigned

Competencies

Education

• Bachelor’s degree in marketing, advertising, or communications or any other related field.
• Master’s degree is a plus

Experience

• 0-3 years
• Previous experience within a marketing role in an FMCG/Consumer Business

Knowledge, Skills & Abilities

• English language, French is a plus
• Creativity and ability to generate innovative ideas
• Experience in market research
• Time and project management skills, including the ability to work on multiple projects at the same time
• Proficient in Excel 
• Flexibility and team oriented 
• Strong research and analytical skills