Regional Trade Marketing Manager
Company | Difco Group |
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Location | Sin El Fil |
Reports to | Top Management |
Manages | NA |
Type | Full Time |
Job Purpose
The Regional Trade Marketing Manager will be responsible for developing and implementing effective trade and communication marketing strategies to promote products or services within a specific region..
Duties & Responsibilities
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Develop and implement regional trade marketing strategies and budgets aligned with overall business objectives
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Prepare comprehensive briefs to ensure clear communication of brand objectives by market or Region
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Work closely with sales teams and distributors to align marketing strategies with sales goals
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Provide support in the development and tailoring of sales plans along with their respective BTL/ATL activities
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Enhance brand visibility through the development, execution and distribution of effective point-of-sale (POS) materials, display
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Develop and tailor merchandising tools and planograms to ensure proper in-market execution
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Coordinate with agencies and vendors to ensure the production and distribution of marketing materials.
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Plan and execute regional promotional campaigns to drive sales and customer engagement.
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Conduct market analysis to understand customer preferences, competitor activities, market trends, & prices
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Prepare the MSL & planogram per channel per country per brand
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Develop marketing programs specific to distributors’ markets
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Consolidate internal price control program for all products, implementing and administering pricing alignment
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Provide training to sales teams and trade partners on new products, marketing strategies, and promotional activities
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Ensure that the sales force is well-informed about marketing plans
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Monitor expenses and ensure cost-effective implementation of marketing plans
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Prepare regular reports on business performance and marketing initiatives (QMR reports)
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Analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns
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Oversee BTL/ATL communication strategies and campaigns
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Collaborate with internal stakeholders to ensure proper marketing executions
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Manage and supervise related Trade marketing executives
Competencies
Education
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Bachelor's degree in Marketing, Business, or a related field
Experience
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5 to 7 years of proven experience in trade marketing, preferably in a regional or territory-focused role
Knowledge, Skills & Abilities
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Knowledge of marketing principles, market analysis, and promotional strategies
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Strong project management and organizational skills
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Excellent communication and interpersonal skills
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Ability to collaborate effectively with cross-functional teams and external partners
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Analytical mindset with the ability to use data to drive decisions
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Familiarity with the retail and distribution landscape in the region