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Senior Brand Manager

Company Difco Group
Location Sin El Fil
Reports to Group Marketing Manager
Manages Junior Brand Manager
Type Full Time

Job Purpose

A senior brand manager is in charge of creating a brand strategy and maintaining its development by building brand awareness in the marketplace, providing clients with high-quality services, and adhering precisely to the target audience while meeting client needs.

Duties & Responsibilities 

  • Manage the brand's product launch (from development until market deployment)
  • Create campaigns for the brand to increase its awareness and enhance its positioning across all markets.
  • Develop the brand marketing plan and activity calendar along with the yearly marketing budget in coordination with the group marketing manager.
  • Prepare and plan all BTL and ATL campaigns in coordination with the advertising agency, and follow up on the execution.
  • Recommend suitable tactics and courses of action based on market analysis and findings.
  • Respond to internal data requests and analysis reports in a timely manner.
  • Collect market data (e.g., competition prices, distribution channels, industry sales) through research (information from industry associations, statisticians, and marketing experts).
  • Develop a research plan, analyze research results, and offer advice on marketing activities.
  • Analyze brand positioning and consumer insights.
  • Translate brand elements into plans and go-to-market strategies.
  • Establish performance specifications, cost and price parameters, market applications, and sales estimates.
  • Keep an eye on market trends, consumer markets, and competitors' activities.
  • Oversee new and ongoing marketing and advertising activities.
  • Monitor product distribution and consumer reactions.
  • Perform other duties as assigned.

Competencies

Education

  • Bachelor’s degree in Marketing, Business, or any related field
  • Master’s degree is a plus

Experience

  • 5-10 years of relevant experience 

Knowledge, Skills & Abilities

  • Proven track record of successful brand development and management
  • Strong understanding of the creative process and ability to provide creative direction
  • Excellent communication, presentation, and writing skills
  • Highly organized with strong project management skills
  • Strong analytical skills and experience with data-driven decision making