Senior Brand Manager
|Location||Sin El Fil|
|Reports to||Group Marketing Manager|
|Manages||Junior Brand Manager|
A senior brand manager is in charge of creating a brand strategy and maintaining its development by building brand awareness in the marketplace, providing clients with high-quality services, and adhering precisely to the target audience while meeting client needs.
Duties & Responsibilities
- Manage the brand's product launch (from development until market deployment)
- Create campaigns for the brand to increase its awareness and enhance its positioning across all markets.
- Develop the brand marketing plan and activity calendar along with the yearly marketing budget in coordination with the group marketing manager.
- Prepare and plan all BTL and ATL campaigns in coordination with the advertising agency, and follow up on the execution.
- Recommend suitable tactics and courses of action based on market analysis and findings.
- Respond to internal data requests and analysis reports in a timely manner.
- Collect market data (e.g., competition prices, distribution channels, industry sales) through research (information from industry associations, statisticians, and marketing experts).
- Develop a research plan, analyze research results, and offer advice on marketing activities.
- Analyze brand positioning and consumer insights.
- Translate brand elements into plans and go-to-market strategies.
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Keep an eye on market trends, consumer markets, and competitors' activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions.
- Perform other duties as assigned.
- Bachelor’s degree in Marketing, Business, or any related field
- Master’s degree is a plus
- 5-10 years of relevant experience
Knowledge, Skills & Abilities
- Proven track record of successful brand development and management
- Strong understanding of the creative process and ability to provide creative direction
- Excellent communication, presentation, and writing skills
- Highly organized with strong project management skills
- Strong analytical skills and experience with data-driven decision making