Job Purpose

A senior brand manager is in charge of creating a brand strategy and maintaining its development by building brand awareness in the marketplace, providing clients with high-quality services, and adhering precisely to the target audience while meeting client needs.

Duties & Responsibilities 

• Manage the brand's product launch (from development until market deployment)
• Create campaigns for the brand to increase its awareness and enhance its positioning across all markets.
• Develop the brand marketing plan and activity calendar along with the yearly marketing budget in coordination with the group marketing manager.
• Prepare and plan all BTL and ATL campaigns in coordination with the advertising agency, and follow up on the execution.
• Recommend suitable tactics and courses of action based on market analysis and findings.
• Respond to internal data requests and analysis reports in a timely manner.
• Collect market data (e.g., competition prices, distribution channels, industry sales) through research (information from industry associations, statisticians, and marketing experts).
• Develop a research plan, analyze research results, and offer advice on marketing activities.
• Analyze brand positioning and consumer insights.
• Translate brand elements into plans and go-to-market strategies.
• Establish performance specifications, cost and price parameters, market applications, and sales estimates.
• Keep an eye on market trends, consumer markets, and competitors' activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Perform other duties as assigned.

Competencies

Education

• Bachelor’s degree in Marketing, Business, or any related field
• Master’s degree is a plus

Experience

• 5-10 years of relevant experience 

Knowledge, Skills & Abilities

• Proven track record of successful brand development and management
• Strong understanding of the creative process and ability to provide creative direction
• Excellent communication, presentation, and writing skills
• Highly organized with strong project management skills
• Strong analytical skills and experience with data-driven decision making