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Senior Marketing Analyst

Expected Joining Date
01, March, 2021
Company Difco Group
Location Corporate
Reports to Marketing Manager
Manages N/A
Type Full time

Job Purpose

To provide information and insight regarding customers, markets, competitors and campaign effectiveness by measuring performance to support Business decisions

Duties & Responsibilities

  • Generate daily, monthly, and other cyclical sales reports
  • Report in a timely and accurate manner to the marketing analysis team and others on the brand and the status of competition in assigned markets
  • Generate and upgrade the analysis level by introducing innovative methods for analyzing and tracking competition
  • Follow market dynamics for an upgrade in the marketing intelligence tasks
  • Recommend suitable tactics and courses of action based on market analysis and findings
  • Assist the marketing and the company’s leadership teams in budget follow up through accurate and timely reporting and data analysis
  • Respond to internal data requests and analysis reports in a timely manner
  • Generate various budget spending reports when needed and as required
  • Collect market data (e.g., competition prices, distribution channels, industry sales) through research (information from industry associations, statisticians and marketing experts)
  • Generate various brand performance reports when and as required
  • Benchmark other products to evaluate existing and potential products
  • Maintain an accurate and up-to-date database of the company’s trademarks to ensure they are renewed prior to expiry
  • Develop a research plan, analyze research results and offer advice on marketing activities
  • Generate reports that analyze customers, competition and the industry using charts, graphs and explanatory text
  • Maintain MAO software to ensure its up-to-date and accurate
  • Perform other duties as assigned


  • Bachelor’s degree in marketing, Business or related field.
  • Knowledge of Syndicated data sources (such as Nielsen or The NPD Group)
  • Knowledge of Retail Audit Software
  • Knowledge of SQL or other database application
  • 3 years of experience in a similar role
  • English language, French is a plus
  • Communication Skills
  • Computer skills
  • Stress and Time Management Skills
  • Organizational skills
  • Analytical Skills
  • Motivational Skills
  • Training skills
  • Presentation skills
  • Business ethics
  • Problem-solver
  • Initiative taker
  • Decision-maker
  • Team player
  • Emotional Intelligence
  • People oriented
  • Details oriented
  • Patient

Physical Effort

Regular and normal effort associated with a regular full time Job.

Work Environment

Office and off-site work environment.