We are a group of companies based in Lebanon, and operating in the Middle East, North Africa, and Europe. We are the leading manufacturers of breakfast cereals, cereal bars, and baked salty snacks in the region.

1998 – How it all began
It started with the desire to bring all the goodness and wholeness of cereals to everyone in the region.
At a time where the only available options were foreign brands accessible to the few, we started our journey to become the first producers of high quality cereals in the MENA region, with the clear mission of making them…