In times where making the world a better place has become everyone’s responsibility, we feel honored to take our part in the battle: making food that is good for Earth and good for all.

We believe a promise is as true as actions taken. While we stand strong in our vision of a better future, we are certain that it is through what we do, here and now, that this vision will ever come to life.

It takes a whole new way of looking at things to make the changes we want to see:
A whole new way of doing business and creating products, and a real...

We are a group of companies based in Lebanon, and operating in the Middle East, North Africa, and Europe. We are the leading manufacturers of breakfast cereals, cereal bars, and baked salty snacks in the region.

1998 – How it all began
It started with the desire to bring all the goodness and wholeness of cereals to everyone in the region.
At a time where the only available options were foreign brands accessible to the few, we started our journey to become the first producers of high quality cereals in the MENA region, with the clear mission of making them…