Job Purpose

As a Trade Marketing Manager, you will be responsible for developing and implementing effective trade and communication marketing strategies to promote products or services within a specific region.

Duties & Responsibilities 

• Develop and implement regional trade marketing strategies and budget aligned with overall business objectives.

• Prepare comprehensive briefs to ensure clear communication of brand objectives

• Work closely with sales teams and distributors to align marketing strategies with sales goals.

• Provide support in the development of sales plans and BTL activities.

• Enhance brand visibility through the development and execution and distribution of effective point-of-sale (POS) materials, displays, and merchandising.

• Coordinate with agencies and vendors to ensure the production and distribution of marketing materials.

• Plan and execute regional promotional campaigns to drive sales and customer engagement.

• Conduct market analysis to understand customer preferences, competitor activities, market trends, & prices

• Prepare the MSL & planogram per channel per country per brand.

• Develop marketing programs specific to distributors’ markets.

• Consolidate internal price control program for all products, implementing and administering pricing alignment.

• Provide training to sales teams and trade partners on new products, marketing strategies, and promotional activities.

• Ensure that the sales force is well-informed about marketing programs.

• Monitor expenses and ensure cost-effective implementation of marketing programs.

• Prepare regular reports on business performance and marketing initiatives (QMR reports)

• Analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns.

• Oversee ATL communication strategies and campaigns and coordinate with digital plan and execution.

• Collaborate with internal teams to ensure proper marketing executions.

• Manage and supervise related brand managers.

Competencies

Education

• Bachelor's degree in Marketing, Business, or a related field.

Experience

• Proven experience in trade marketing, preferably in a regional or territory-focused role.

Knowledge, Skills & Abilities

• Knowledge of marketing principles, market analysis, and promotional strategies.

• Strong project management and organizational skills.

• Excellent communication and interpersonal skills.

• Ability to collaborate effectively with cross-functional teams and external partners.

• Analytical mindset with the ability to use data to drive decisions.

• Familiarity with the retail and distribution landscape in the region.