Senior Brand Manager
Company | Difco Group |
---|---|
Location | Sin El Fil |
Reports to | Group Marketing Manager |
Manages | Brand Managers |
Type | Full Time |
Job Purpose
A senior brand manager is in charge of creating a brand strategy and maintaining its development by building brand awareness in the marketplace, providing clients with high-quality services, and adhering precisely to the target audience while meeting client needs
Duties & Responsibilities
-
Manage the brand's product launch (from development until market deployment)
-
Create campaigns for the brand to increase its awareness and enhance its positioning across all markets.
-
Develop the brand marketing plan and activity calendar along with the yearly marketing budget in coordination with the group marketing manager.
-
Prepare and plan all BTL and ATL campaigns in coordination with the advertising agency, and follow up on the execution.
-
Recommend suitable tactics and courses of action based on market analysis and findings.
-
Respond to internal data requests and analysis reports in a timely manner.
-
Collect market data (e.g., competition prices, distribution channels, industry sales) through research (information from industry associations, statisticians, and marketing experts).
-
Develop a research plan, analyze research results, and offer advice on marketing activities.
-
Analyze brand positioning and consumer insights.
-
Translate brand elements into plans and go-to-market strategies.
-
Establish performance specifications, cost and price parameters, market applications, and sales estimates.
-
Keep an eye on market trends, consumer markets, and competitors' activities.
-
Oversee new and ongoing marketing and advertising activities.
-
Monitor product distribution and consumer reactions. • Perform other duties as assigned
Competencies
Education
-
Bachelor’s degree in Marketing, Business, or any related field
-
Master’s degree is a plus
Experience
-
5-10 years of relevant experience
Knowledge, Skills and Abilities
-
Proven track record of successful brand development and management
-
Strong understanding of the creative process and ability to provide creative direction
-
Excellent communication, presentation, and writing skills
-
Highly organized with strong project management skills
-
Strong analytical skills and experience with data-driven decision making.